Build hype around the release of limited edition Jean Paul Gaultier fragrances ‘Le Male, In The Navy’ and ‘Classique, Cabaret’ via a sampling activation.
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Through a Data Driven Content approach, I developed a Christmas content strategy that created a story based off a deep consumer insight – Campo Viejo Transforms a Traditional Christmas.
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Launched the Heineken Insider chatbot with Concrete Playground for Heineken—a Messenger bot offering real-time, personalized venue recommendations and exclusive experiences across Australia.
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Produced content for Canon's Business Insights content hub to engage C-Suites and position Canon as more than just an imaging company.
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