Email Marketing & Social Strategy for a Bold Boutique Brand

Overview

Hey Love Texas is a vibrant, women-led boutique known for its bold style, weekly product drops, and loyal online community. I came on board in collaboration with Cooe Creative to support and elevate their email marketing and help their social content keep pace with their fast-moving product calendar.

Scope of Work

• Weekly Email Marketing via Klaviyo

  Strategized, wrote, and built weekly emails to drive product visibility and sales. Campaigns were aligned with new arrivals, limited-time offers, and seasonal events, helping boost both online traffic and conversion rates.

  → Emails were synced with product launches, restocks, and flash sales.

• Social Media Content Support

  Supported the brand’s in-house team with trending Reel concepts, creative direction, video editing and caption writing to increase reach and attract new customers.

  → Focused on content that felt fun, native to the platform, and community-first.